When it comes to design elements online today, you’re going to find that you could either set them up correctly, or you could end up seeing your site fall off the search engines because of lackluster implementation. Too often, people put together the wrong elements and end up seeing their traffic diminish because they don’t focus on the right elements of design. Web design is not the same thing that you could utilize in the past, and there’s been a great evolution here. As designers have evolved in terms of how to publish sites, you’ll find that search engines are also changing the way that they rank and index pages. If you want to get on board with both design elements and marketing, you’re going to have to understand a few common notes moving forward.
It’s easy to be ignorant about the trends in design, especially with so many sites not really following any sort of order at all. If you want to narrow things down, and ensure that every page you publish is well worth looking into, then you will definitely want to look into the design elements that are featured below, as they will showcase what’s standard, and what very well may be the future of implementation.
Less Is More
When it comes to design, you are going to find that more companies today are taking the “minimalist” approach. That means that they are not posting up grandiose sites that are full of code and slow to load. There was a time online where people were publishing options that were way too aggressive in terms of implementation and more. You could get a site in the past that took 10 seconds or more to load. With the rise of broadband and faster internet speeds, you may find that the past sites could load fast today, however, if search engines aren’t seeing a push forward in regards to the load times of your page, you are going to get marked down in terms of algorithmic influence. Less is more today, and the more you can streamline your focus to showcase the right elements of a site, the better off you’re going to end up being online. Just remember, less is more in terms of web design influence online today.
Diversity Matters (Change Things Up)
Setting up a website in the past, only meant that you had to do a few pages and link them together. That’s no longer the case, as you will find that you could easily get all your information onto one page and diversify how it is designed. You don’t need to complicate this, even though some people seem to do that on a regular basis. Diversity in terms of design is going to trump anything else that you see online. Just think, the best pages online today, the ones that get the most traffic are diverse in how they put up content. You’ll find that there is not only clear defining lines, but there will be different places to put in content, click through, and get entertained all the same.
The Magazine Layout
You may find that a lot of sites today are designed to look like magazines. This is because it’s easy to read that style of different things. You will not get the same kind of magazine styles coming through the past, and it’s going to be very much a thing of the future. If you want to get your page read, you’ll need to truncate your posts and updates. The more people can see up front, the better things are going to be overall. You don’t want to put updates up that aren’t read, especially if it’s because you are going to publish things that are not going to be good overall. Magazine layouts are going to stay because it’s easy to implement diversity with images and videos.
As far as design elements are concerned, you are going to see a lot of sites linking all over the place. When you read a news post, for instance, you will find a lot of links going to the references in the articles and many elements point towards interior links and more. The linking strategy that most people are working on today gets in the way of the traditional content updates. The content that gets linked throughout the pages, will help you to get marketing prowess, but it’s also part of the design as well. Linking to interior pages requires a bit more than just hitting the publish button. That’s something that you have to understand as you work within the world of web design.
Hiring Professional Designers
One note that you have to remember always is that you should hire a professional. Professional web designers are going to take the notes above and implement them into whatever site you want to design. If you want to have a professional grade solution or you want something personal, you’re going to find that the professionals you can hire will help you get to the right arenas online. Without proper design elements, you are going to end up losing out in terms of marketing collateral as a whole. It’s imperative that you look into the right areas, including the notes above through the lens of a pro.