It’s true that there are dozens (or probably, hundreds) of superb search engine optimization services out there. Well, it’s also undeniable that there are lots of SEO packages and offers that are best described as unimpressive. Some are even damaging to a website’s search visibility. Fortunately for you, there are signs that could help you know immediately whether a particular SEO service isn’t worth the money. In fact, here’s a list of them:
• Too Much Emphasis on Speed –
while it’s important to improve your site’s search visibility quickly, it’s never wise to do things too quickly. To be a bit more specific, there are optimization firms that supposedly bring fast results by carrying out all kinds of rank-raising techniques simultaneously in a short span of time. While that might seem advantageous, you should keep in mind that Google has a tendency to penalize sites that don’t rely on organic optimization. In other words, if your website’s being improved too rapidly, you’d find it harder to reach your desired search visibility.
• Suggests Stuffing as a Solution –
since keywords have an effect on a site’s search ranking, adding dozens of keywords on a single page does seem to make sense. If you happen to find search engine optimization services that essentially represent that logic, you really should try to find other offers. While keyword stuffing did work several years ago, during Google’s earlier stages, that approach won’t work nowadays. The search giant checks sites regularly, to see if pages have proper keyword densities. Those that have too many keywords in them end up staying invisible in searches.
• Overreliance on Complex Terms –
when you’re trying to read the details that describe a particular SEO service, you shouldn’t feel confused at all. While it’s true that you might have to look for the definitions of certain words you’ve read, you shouldn’t be continuously switching between the SEO dictionary and the offer description. If you find yourself doing just that, you’ll have to stop reading and start searching for another optimization package. After all, you’re simply being slowly tricked into thinking that those behind the offer are experts. Well, true experts don’t aim to confuse the crowd.
• Too Focused on a Single Aspect –
when it comes to doing SEO, it’s always necessary to think about all sorts of things, including the business’ key qualities. So, if you stumble upon search engine optimization services that supposedly provide impressive outcomes by working on a very specific aspect of a website, it’d be time to look the other way. It’s impossible to significantly improve your site’s search visibility by merely focusing on one of its aspects. No matter how hard anyone tries to put better Meta tags or XML sitemaps, you won’t notice any worthwhile result if that’s the only thing they’d do.
• Provides Too Many Bonuses –
it’s fairly common for firms to entice customers by offering freebies. Truth is told, some SEO companies that aren’t really that good take advantage of the power of bonuses. Instead of improving their own search engine optimization services, those companies spend a lot of time on creating eBooks and video guides. While those cost-free resources might actually be beneficial to you, do remember that you’re availing of an SEO package and not signing up for a library membership. Simply put, the more freebies are being offered to you, the more skeptical you should be.
As you’d expect, those aren’t the only signs of poor optimization packages. There are lots of other things that could warn you during your search for a good SEO service. Nevertheless, for a newbie like you, thinking of those warning signs should be enough for now. After all, even if you do make a mistake, you still have a lot of time to learn. You still have an opportunity to switch to other search engine optimization services if ever the need to do so arises.