In this age of internet marketing, SEO or search engine optimization is slowly gaining popularity. In fact, a lot of businesses are now using this strategy, but if you’re new to this process, this article will serve as your guide to basic search engine optimization.
What is SEO?
Search engine optimization is a process that aims to increase a website’s visibility in the organic search engine results. This process targets various types of searches such as local search, image search, academic search, video search and news search. This process started in the mid-1990s.
How does Search Engine Optimization work?
This internet marketing process increases the visibility of a website in search engine results by strategically placing certain keywords in the Meta tag, title tag and content. These keywords are the words that customers usually type in search engines to find a specific product or service. For example, a patient may type “surgeon in New York” or “best surgeon in New York” to find the contact details of the most popular and reliable surgeons in New York.
The algorithm of search engines such as Yahoo and Google usually involves keyword density in identifying the website that’s relevant to a specific keyword. This algorithm also considers links in ranking websites for a certain keyword.
So, essentially, SEO has two parts – on page optimization and linking. On page optimization is the strategic placement of keywords in the content, Meta tags, and title tags of a website. This process contains various processes like site investigation, keyword research, keyword placement, and content marketing.
Link building, on the other hand, is a process of getting hyperlinks from other websites. This will help increase the visibility of your website. Why is link building important to search engine organization? Well, search engines such as Google use these links to crawl the web in finding relevant websites for a specific keyword. The more links directed to your website, the better.
Why do you need this internet marketing strategy?
A huge percentage of website traffic comes from search engines such as Yahoo, Bing and Google. Most of your customers are using search engines to find companies and businesses that are similar to yours. This process will keep you one step ahead of your competitors.
Is it okay not to hire an internet marketing company? Can I do this myself?
Yes, you can, but the search engine algorithms are constantly changing. If you want to employ updated strategies, it’s good to hire internet marketing experts. Search engine optimization is also a complex process and it requires various skills such as web development, etc. While it’s easy to learn the basics of this process, it’s still best to hire a seasoned professional to do the dirty work for you.
How long before I see the results of Search Engine Optimization?
The most accurate answer to this question is it depends. There are many factors that will affect your ranking, including the competitiveness of the keyword. If you choose a keyword that’s competitive, your search engine ranking will increase at a much slower rate.
How many links do I need?
The truth is, there is no exact number of links you’d need. The answer varies, but it’s important to acquire links from reputable websites through unique content and good public relations. You should avoid buying links from dubious websites as this could lead to penalties.
Why is search engine optimization not working for me?
If you’ve practiced black hat internet marketing strategies before such as keyword stuffing, then Google may have already penalized your website and block it from their search results. When this happens, all SEO strategies will not work.